Ambient Insight CEO Invited to Speak at Mobile Event in Dubai

Greer to Address Middle East and North Africa (MENA) Thought Leaders


SEATTLE, Nov. 14, 2013 /PRNewswire-iReach/ -- Tyson Greer, Ambient Insight's CEO, has been invited to speak at GSMA's Connected Living Middle East Summit in Dubai on November 20th. Greer will address mobile network CEOs and senior executives from the Middle East and North Africa (MENA) in a closed door session called "mEducation in the MENA region."


"The session is an invitation-only workshop about developing a business case for Mobile Learning in MENA," reports Greer. "I will provide insight and forecast data on the current state of the market across fourteen countries and highlight the revenue opportunities for the mobile network operators (MNOs) in the region. I am looking forward to sharing our recent research with MENA's leading mobile innovators and thought leaders."

According to the GSMA, "the Connected Living Middle East Summit is a two day industry event focused on the M2M market and how Mobile Operators and mGovernment are unlocking the opportunity. Hosted by the MNO Etisalat in Dubai, this Summit builds on previous events held in New York, Seoul, São Paulo, Gothenburg and Shanghai which have brought together senior mobile operator stakeholders with government, key vendors, and industry partners."

Greer will be accompanied by Ambient Insight's Chief Research Officer, Sam S. Adkins. "We have revised our forecasts significantly upward for most MENA countries," comments Adkins. "Revenues for Mobile Learning in MENA reached $95.98 million in 2012. The five-year compound annual growth rate (CAGR) is a healthy 18.0% and revenues will more than double to $219.43 million by 2017."

Ambient Insight furnished analysis that GSMA used in creating a customized mEducation "toolkit" for their members in the region. The MNO executives will get an opportunity to provide feedback on the toolkit and share best practices with their industry colleagues.

"There are four major catalysts in the booming mEducation market in the MENA region," adds Greer. "These four are the consumer demand for Mobile Learning apps and Mobile Learning VAS products, large-scale deployments of tablets in the academic segments, countrywide content digitization efforts across the primary and secondary school systems in the region, and the rapid adoption of Mobile Learning in the higher education segments."

To learn more about our global learning technology research, visit the Ambient Insight website or send an e-mail to


Media Contact: Sam Adkins, Ambient Insight, 360-805-4298,

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SOURCE Ambient Insight



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