Africa Mobile Learning Market Surges to $530.1 Million by 2017

Africa Has the Highest Mobile Learning Growth Rate in the World According to a New Ambient Insight Report

SEATTLE, Wash., Sept. 5, 2013 /PRNewswire-iReach/ -- The five-year compound annual growth rate (CAGR) for the Mobile Learning market in Africa is 38.9%, the highest in the world, according to a new report by Ambient Insight called "The 2012-2017 Africa Mobile Learning Market." Revenues will grow more than five times to reach $530.1 million by 2017, up from the $102.4 million reached in 2012.


Forecasts for fourteen countries are included in this regional report: Algeria, Angola, Ghana, Kenya, Mozambique, Nigeria, Rwanda, Senegal, South Africa, Tanzania, Tunisia, Uganda, Zambia, and Zimbabwe.

"Seven of the fourteen countries analyzed in this region have growth rates above the 38.9% aggregate rate," reports Sam S. Adkins, Chief Research Officer. "We have identified the five major catalysts driving the Mobile Learning market in Africa. Combined, these catalysts have made Africa the most vibrant Mobile Learning market on the planet."

The free Abstract is available at:

There are two sections in this report: a demand-side analysis by country and a supply-side analysis by product. The demand-side analysis provides insight into the buying behaviors specific to the fourteen countries analyzed in this report and identifies the top buyer segment in each of those countries. Over 130 suppliers in specific countries in Africa are cited in this report.

The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including: packaged content, value-added services (VAS), custom content development services, authoring tools and learning platforms, and personal learning devices (PLDs).

"Mobile Learning VAS products will generate the highest revenues in Africa throughout the forecast period," comments CEO Tyson Greer. "What is also interesting is the unique app buying behaviors in each country. No two countries analyzed in this report exhibit the same consumer buying patterns. This report identifies the specific types of educational apps that generate the highest revenues in each country."

Mobile devices are now the primary computing devices used by consumers in many countries in Africa. Accessing the web on an Internet-enabled feature phone or a smartphone is often a user's first Internet experience, in what is often referred to as a Post-PC experience. For many people in the Africa region, Mobile Learning is their primary learning technology and they may never be exposed to other learning products.

"In the developed economies, Mobile Learning is often seen as a disruptive learning technology, particularly in the consumer and academic segments. It is ostensibly disrupting the legacy PC-based eLearning industry. This is referred to as 'product substitution' in market research," adds Adkins. "Buyers in Africa are not substituting Mobile Learning for Self-paced eLearning, they are leapfrogging eLearning altogether."

To learn more about Ambient Insight's research, send an e-mail to

Media Contact: Sam Adkins, Ambient Insight, 360-805-4298,

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SOURCE Ambient Insight



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