DALLAS, Aug. 12, 2013 /PRNewswire-iReach/ -- Tablet advertising market forecast to grow at a CAGR of 30% to 2020, mobile ad spending market to grow at a CAGR of 44.67% to 2016 and online ad spending market to grow at a CAGR of 11.54% to 2016. Though mobile advertising is generally viewed as a sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Currently in its early years, this market accounts for nearly $17 Billion in annual revenue. Increased number of smartphone, tablets and similar device users as well as businesses shifting a part of their ad spend online, are few of the growth factors for the ad spending market.
Global Mobile Ad Spending Market 2012-2016 (http://www.reportsnreports.com/reports/266798-global-mobile-ad-spending-market-2012-2016.html) and Global Online Ad Spending Market 2012-2016 (http://www.reportsnreports.com/reports/266347-global-online-ad-spending-market-2012-2016.html) reports have been prepared based on an in-depth market analysis with inputs from industry experts. These reports cover the markets in North America, Western Europe, Eastern Europe, Latin America, the APAC region, and the MEA region (the mobile ad spending market report covers few of these regions in Rest of the World section and not necessarily provide data for each region individually). These reports cover the global mobile and online ad spending market landscape and growth prospects in the coming years. The reports also include a discussion of the key vendors including Apple Inc., Facebook Inc., Google Inc., Pandora Media Inc., Microsoft Corp., Yahoo! Inc. and AOL Inc. In-App advertising and a shift from direct response advertising to brand advertising are highly visible in the mobile and online ad spending markets respectively.
The Mobile & Tablet Advertising Market: 2013 – 2020 (http://www.reportsnreports.com/reports/264517-the-mobile-tablet-advertising-market-2013-2020.html) research covers mobile & tablet advertising business models including Ad types, physical Ad dimensions, supporting technologies and revenue generation models; Key market sectors for mobile & tablet advertising and their evolution; Market drivers and challenges for the mobile & tablet advertising market; a detailed assessment of the emergent tablet advertising submarket and its growth potential; Key developments in the industry; Profiles and strategies of key players in the mobile & tablet advertising market; Global and regional market forecasts and mobile & tablet advertising revenue forecasts for the period 2010 – 2020 including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.
Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the mobile advertising market is expected to overtake smartphone based advertising revenues in 2020. By the end of 2020, tablet advertising will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually. Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020.
Companies mentioned in this report include: .mobi, 4info, Accel Partners, Acer, Adfonic, AdStar, Amazon, AmbieSense, Amobee, AOL Advertising, Apple, Archos, Asus, AT&T, B&N, BBC, Bell, Best Buy, Blyk, BuzzCity, Calvin Klein, Canonical, Casio, celltick, Celtra, Chartboost, China Telecom, China Unicom, Cisco, Coca Cola, Coolpad, D2C, Dell, Electronic Arts, Elisa, Engadget, Ericsson, Euclid, Facebook, Fedora, Fiksu, Flurry, Forbes, FrontPath, Fujitsu, Garage, General Motors, Globe, Google, Greystripe, GRiD Systems Corporation, Grupo Mobi, GSMA, HasOffers, Hitachi, Home Depot, HotelTonight, HP, HTC, Huawei, Hungama Mobile, IBM, ICD, IHS Screen Digest, InMobi, Intel, Ipsos Reid, Joule, Jumptap, KDDI, KDE, Kleiner Perkins, Lady Gaga, Lenovo, Levono , LG, Linux Foundation, LivingSocial, LTE, Macy's, Madhouse, MADS, Madvertise, Manhattan, Medio, Metaresolver, MetroPCS, Microsoft, Millennial Media, Mobclix, Mobile Marketing Association, MoPub, Motorola, NAVTEQ, NEC, Nokia, Nook, Nordstrom, NTT DoCoMo, OLPC, Out There Media, Panasonic, Pandora, Pantech, PlaceIQ, Playhaven, Plus1 WapStart, Proctor & Gamble, Quattro, Rhythm New Media, RiM, Samsung, SFR, SFR Régie, Sharp, SingTel, SK Telecom, Smaato, Smart, Softbank, Sony, Sponge Group, Spotify, Sprint, Square, Starbucks, SuperCell, Tapjoy, Tata Motors, TCL-Alcatel, Telefonica, TeliaSonera, Telus, The Nielsen Co, The Weather Channel, Times Square, Toshiba, Twitter, Unilever, Velti, Verizon, Viewsonic, Vizio, Walt Disney, White Box, World Bank, xAd, Yahoo and ZTE.
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We have the following other reports on similar topics:
Digital Video Monetization 2012 - 2015: Advertising, Download and Subscription Revenues @ http://www.reportsnreports.com/reports/232660-digital-video-monetization-2012-2015-advertising-download-and-subscription-revenues.html.
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