Actor Topher Grace Launches New Discovery Site, Cereal Prize, Posting Fresh Entertainment and "Best of" Themed Content

WARNING: Film Buffs & Pop Culture Enthusiasts May Overdose

LOS ANGELES, Feb. 6, 2014 /PRNewswire-iReach/ -- Actor Topher Grace launches a new genre of celebrity-driven media today,; Cereal Prize is a discovery site for blockbuster throwbacks, pop culture novelties, and behind-the-scenes treasures. Cereal Prize posts fresh material every weekday, Monday through Friday. 


Cereal Prize is a virtual playground of funny sketches, re-edited movie trailers, un-aired pilots and more. From "The best bands of the 90s that never actually existed" to "The lost outline for E.T. 2" to "The JayZ/Radiohead mash-up album", Cereal Prize is bursting at the seams with pop culture nuggets accessible through the site's carefully titled content categories, "Great Shit, Funny Shit, Music, Trailers, Short Films, and Self –Centred Shit".

"Like a lot of my friends out here [Hollywood], I've always wanted to have more of a connection with the audience but never felt like I could communicate anything interesting in 140 characters or a selfie." - Topher Grace

Cereal Prize is a goody bag for anyone who loves film, music, and comedy. Equally engaging to Cereal Prize's thematic posts, is the fantasy-like user experience of the site. The Cereal Prize site is populated with animations and caricatures, along with discretely placed Hollywood references, a scavenger hunt even for the trained eye, the playful background was designed by comic illustrator, Ramon Perez.

Topher Grace, best known for his roles in That '70s Show, Spiderman 3 and Traffic, is the sole creator and editor of Cereal Prize. Both a film actor and film enthusiast, Grace aims to meet the public's curiosity about Hollywood with higher quality celebrity-authored content. Far from an empty tweet or generic social media post, Cereal Prize brings audiences a fresh take on their favorite blockbusters, comedy sketches and pop culture "Easter eggs"

"I was such a fan of movies and TV, long before I had the chance to do it for a living. I wish I could go back in time and give my younger self this kind of an insider peek into Hollywood" -Topher Grace

About Cereal Prize: Cereal Prize is a content discovery site for blockbuster movie throwbacks, pop culture novelties and insider Hollywood "prizes", curated and authored by Topher Grace. Cereal Prize:, follow Topher Grace on Twitter for weekly site updates, @TopherGrace, and

Media Contact: Jessica Engholm, ESSE PR, 415.606.2405,

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SOURCE Cereal Prize



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