NEW YORK, Sept. 30, 2013 /PRNewswire-iReach/ -- Today, 99dresses announces the launch of its mobile iOS app, introducing the world's largest 24/7 clothes swap party. 99dresses is changing the way we shop by offering consumers the ability to refresh their closets as often as they'd like by trading fashion with friends and other stylish women.
Nikki Durkin, founder and CEO of 99dresses, came up with the concept at the young age of 18 when she found herself with a dilemma women everywhere face daily – having a closet full of clothes and nothing to wear. "I noticed that I rarely wore about 80% of my closet, yet I spent thousands of dollars a year on new clothes because I loved the 'high' I got from having something new to wear," said Durkin. Rather than complaining, Durkin went ahead and found the solution: a 24/7 virtual clothes swap party that women could literally keep in their back pocket.
"You can receive a dress, wear it to your friend's birthday party or wedding, and then re-list it in two seconds and immediately earn buttons to spend on something new," explains Durkin. 99dresses is offering a sustainable way to shop guilt-free through collaborative consumption. Members of the 99dresses community can raid the closets of women all across America and have access to thousands of apparel items from brands ranging from Zara and Topshop to Marc by Marc Jacobs and Alice + Olivia.
"My overall vision is to create a platform where millions of women can come together to refresh their closets and get their shopping fix without needing to spend thousands of dollars," said Durkin.
How It Works
1. List fashion to earn buttons
List your quality unwanted fashion to immediately earn buttons to spend. Buttons are awarded based on the purchase value of the items listed.
2. Claim items from other women
Use your buttons to claim fashion that friends and other women have listed. Just pay for shipping (or pick-up your item locally) and a small swap fee.
3. Receive, wear & enjoy
The 'giver' will be emailed a pre-paid USPS shipping label, and she'll send off the new addition to your closet. Wear the item until you are bored with it, and then swap it for something new!
99dresses iOS App Benefits:
1. Instant gratification
Users earn buttons instantly when listing an item, so they can start swapping right away. No waiting around for an item to sell first or saving up enough cash to buy that bag they have their eye on.
2. Guilt-free shopping
Women can refresh their closets as often as they like, and only pay for shipping (if necessary) and a small swap fee. With new items added every day, they'll never have a problem satisfying their inner shopaholic in an environmentally friendly way.
3. It's easy!
Listing fashion takes only seconds and can be done straight from an iPhone. 99dresses will even email the user a pre-paid shipping label when someone wins their listed piece.
4. Swapping is 100% safe
99dresses guarantees every swap. If a user is unhappy with an item they receive, 99dresses can easily reverse the trade. Swappers are also held accountable through the 99dresses feedback system, which helps build trust within the community.
99dresses was founded in 2010 by entrepreneur and fashion enthusiast, Nikki Durkin. With an initial launch in Australia, Durkin set her sights on expansion and bringing the platform to America. In 2012, Nikki secured a place in the prestigious Y Combinator, the world's #1 start-up accelerator, and then proceeded to raise a seed round from some of Silicon Valley's top investors.
99dresses secured $595K in their seed round with participation from notable investors such as Timothy Draper, Simon Clauson, Fenox Venture Capital, Marc Meyer, among others.
"99dresses marries the karma and sustainability of the sharing economy, the immersion of mobile and social games, and the pleasure and esthetics of women's clothes-shopping," said Marc Meyer, one of the 99dresses investors.
To join the 24/7 clothes swap party, please visit www.99dresses.com or search '99dresses' in the iTunes app store.
For additional information and press inquiries, please contact Jamie Madrid at Jamie Madrid Consulting, LLC (323.696.1056/ email@example.com).
99dresses is creating the world's largest 24/7 clothes swap party. Founded in 2010 by Australian native, Nikki Durkin, 99dresses offers women a sustainable way to consume fashion. Trade unwanted fashion with friends and other stylish women at the touch of a button, and never wear the same thing twice! Fashion enthusiasts gain access to women's closets all across the nation. To join the clothes swap party, please visit www.99dresses.com or download the app at: http://bit.ly/1epfx56.
Media Contact: Jamie Madrid, Jamie Madrid Consulting, LLC., 323.696.1056, firstname.lastname@example.org
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