5 Reasons to Ring in Every New Year with Website Maintenance Services: Preparing your Digital Business for 2018

LONG ISLAND, N.Y., Nov. 29, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top New York website design company within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate developers of innovative strategies that drive conversions for both startup and established clients of all industries. They are the "best of breed since 1998."

Website maintenance is essential to an effective, secure, and attractive online presence. Web maintenance involves updating and maintaining the health of all aspects of your website from its content to the technical components visitors don't see. Ignoring website maintenance can lead to disastrous consequences that blow your budget. Fortunately, the New Year is the perfect time to focus on updates. Website maintenance at this time of year is advantageous for five reasons:

1. Maintenance offers a chance to engage and entice. Updating your website with new content is a must. However, making a timely and relevant update at the start of the New Year when companies and individuals are welcoming new information and change, is an opportunity you don't want to miss. Share your website updates across all your social media platforms to engage followers and grow your fan base. This is the time when people are excited to see what's new. Take advantage of it.

2. Maintenance can boost and maintain your ranking. The fresher and more up to date your site is, the more other sites will link to your content. Obtaining these links is vital to maintaining and improving your ranking.

3. Maintenance prevents disaster. It's not uncommon for small aspects of your website to stop working from time to time. Unfortunately, if these small problems are not addressed they balloon into larger problems that affect more of your site. This can put you at risk for a potential security breach, and bugs that destroy your site. While it's smart to perform regular website maintenance, having a professional web maintenance team do an audit of your site each year ensures your site is healthy and robust.

4.  Maintenance keeps you trendy. By scheduling time for a website audit and maintenance at least once per year with a professional, you can take advantage of new trends. Web maintenance companies stay on top of what's popular all year round. They'll make sure your site has the features customers expect to see. Implementing these features at the start of a new year when consumers are already looking for the next trend is critical to your success as a business.

5. Maintenance saves you money. Waiting until your website has crashed to fix problems will leave you with a massive bill. Regular updates are more cost effective. A great t time to setup a schedule for regular maintenance is at the start of a new year. A professional web maintenance company will audit your site and tailor a regular maintenance plan for the rest of the year.

About Lounge Lizard: Lounge Lizard Top Web Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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