SAN DIEGO, Jan. 25, 2013 /PRNewswire-iReach/ -- There has been a lot of talk about the new 2013 marketing trends the business world is starting to see. There have been many changes and innovations in 2012, and these changes have influenced the way that marketing will be done in the year ahead. Some of these trends are completely revolutionary, while others are simply old tactics with a new twist. However, all these new marketing trends are pointing to the fact that marketing in 2013 is going to be one wild ride. Here are some of the interesting trends that have gained prominence with the beginning of this year:
Big Data –
This is a term that is being thrown around quite a bit lately when it comes to 2013 marketing trends. It is basically information that is gathered about consumers and their buying and spending habits. Businesses are doing all they can to use this data to their advantage by tailoring their services to the needs of the individual customer.
The challenge for businesses is to find a balance between offering helpful services to suit their customers' needs and completely scaring them with services that may be a little too specific. No one wants to be watched, so this is something that smart business owners will need to be aware of.
This new trend has also resulted in more jobs in the information industry, as usually Big Data is simply too big for even large corporations to collect and analyze in house. This has resulted in the rise of many new Big Data analytics companies that specialize in providing this service to other companies.
More Transparency –
With the rise of social media, it is more important than ever for companies and brands to be up front with their customers and clients, as it is easier than ever for businesses to fall out of grace for any type of slip up. Businesses are putting a bigger emphasis on communicating with consumers via social networking and through other means, and being open and honest and answering any questions they may have.
Consumers now expect this type of transparency, and they very much appreciate businesses that not only give them this, but which also have a relatable, human feel to them. They are often more loyal to these types of businesses and will be more forgiving if there are any minor mistakes made by the company. Being proactive and having a response plan in place in case there is any negative backlash for company decisions or policies is also very important nowadays.
Crowd Sourcing –
Crowd sourcing companies such as Kickstarter allow people with great business ideas to get funding for their projects from interested investors and potential consumers. This has allowed many great new ideas to come onto the scene and the popularity of this type of funding is increasing.
Crowd sourcing doesn't just allow those with great ideas to get funding, but it also involves the consumer in the process and makes them have a greater sense of loyalty and enthusiasm for the product or idea. So, in a sense, this is not only a great funding method, it is also a great marketing strategy.
These are just a few of the different 2013 marketing strategies that are gaining prominence in the business world. For more information on effectively starting and marketing a business, please visit Internet Income University.
Amber Rose Internet Income University, 877-474-9344, firstname.lastname@example.org
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SOURCE Internet Income University