DALLAS, Sept. 11, 2013 /PRNewswire-iReach/ -- The USA cider market has experienced phenomenal growth rates over the past few years. However, as the initial excitement over the drink lessens, the growth of the market will slow. Cider growth rates will remain in the double digits moving forward. Boston Beer (Angry Orchard) continues to attack the market aggressively, pushing their product onto shelves. They introduced Angry Orchard in 2011, offering three styles: Crisp Apple, Apple Ginger and Traditional Dry. This growth is expected to continue, increasing volumes by another 65% in 2013. This makes Angry Orchard the fastest growing brand in the market. Vermont Hard Cider Co currently owns the leading brand family, Woodchuck. Woodchuck led the US market with $38.6 million in sales in 2012. This was a 40% increase over 2011 sales and is expected to grow 5% in 2013. In late 2012, C&C Group acquired Vermont Hard Cider. The research USA Cider Market Insights 2013 ( http://www.rnrmarketresearch.com/usa-cider-market-insights-2013-market-report.html ) says Hornsby's, owned by C&C Group, and is the number three brand in the market. Its line includes Hard Crisp Cider, Hard Strawberry Lime and Hard Amber Cider. Hornsby's, which has been one of the top three brands for the past few years, experienced a 9% decline across its product range in 2012 compared to 2011 due to confusion over pack types (switch to 33cl bottles) and a previous lack of producer focus. The brand's long-term decline is expected to be reversed in 2013 when the effects of the acquisition by C&C Group are more clearly seen. Complete report is available for purchase at http://www.rnrmarketresearch.com/contacts/purchase?rname=114246 .
United Kingdom Cider Market Insights 2013
The arrival of Carling and Somersby in the UK cider market is one of the factors that should boost the industry. The marketing investment should raise the noise level of the category and improve its profile. The involvement of Molson Coors, Carlsberg and recently Fullers is an endorsement of the future prospects of the category. The outlook for ciders in United Kingdom has been dramatically improved now that the threat from minimum pricing has been removed. Government estimates suggested that the cider market would nearly be halved if the policy was introduced. As per the report United Kingdom Cider Market Insights 2013 ( http://www.rnrmarketresearch.com/united-kingdom-cider-market-insights-2013-market-report.html ), the key segment movement in 2012 was the rise of flavored cider, which has now overtaken the pear segment to make up around a tenth of the market. The launch of Stella Cidre pear and Strongbow Pear more than compensated for the fall in other branded pear offerings and pear share did increase last year, standing at almost 9% of the market. Apple continues to dominate but has dropped to little more than 80%. Until recently the market was split between the dry apple ciders popular in the West Country and the sweet apple ciders enjoyed in the North East. The dry ciders make up the bulk of sales. The arrival of Kopparberg reignited the pear segment (or what industry purists would call perry) and its success prompted Magners, Bulmers, Stella Cidre and Strongbow among others to introduce pear variants. When Kopparberg began to enjoy phenomenal success with other flavors, the big players followed suit culminating in the jump in flavored ciders in 2012. Complete report is available for purchase at http://www.rnrmarketresearch.com/contacts/purchase?rname=114245 .
Australia Cider Market Insights 2013
The outlook for cider market in Australia remains positive, with growth in 2013 expected to continue at high double-digit rates. Given the nature of the cider industry in Australia, Private Label cider involvement is based on retailers' Private Label beer strategies, with cider considered an increasingly important part of a wider Private Label beer portfolio. The research Australia Cider Market Insights 2013 ( http://www.rnrmarketresearch.com/australia-cider-market-insights-2013-market-report.html ) says, traditionally, Private Label was not an important part of the Australian alcoholic drinks market. Retailer brands had tended to be clones of branded products, solely differentiated by price, and sales uptake was mediocre. However, this has changed significantly in recent years, with the two leading retailers both investing in launching owned and captive beer and cider brands across the price spectrum as they seek to gain a larger share of the market. Australia's leading supermarket chains, Woolworths and Coles, dominate both off-trade and on-trade alcohol retail through supermarket outlets and standalone specialist stores. In the early 2010s, both supermarkets announced their intention to significantly raise Private Label (including captive label) sales, with Woolworths targeting a doubling of its Private Label share across all grocery categories. Initial signs from the beer and cider markets suggest that this is going well, with noticeable enhancement and differentiation occurring in both retailers' ranges. Complete report is available for purchase at
Comprising of textual analysis and data tables, these in-depth and exclusive country cider reports provide a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand volumes and market share are given by price segment, alcoholic strength and type (e.g. apple, pear, flavoured). Consumption volumes are provided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products are identified. All supported by market commentary.
Similar market reports for 2013 available with us:
Europe alcoholic beverages market reports are available at http://www.rnrmarketresearch.com/geo/Europe-alcoholic-beverages-market-research-report.html .
North American countries' alcoholic beverages market reports are available at http://www.rnrmarketresearch.com/geo/North_America-alcoholic-beverages-market-research-report.html .
Alcoholic beverages market reports for Asian countries are available at http://www.rnrmarketresearch.com/geo/Asia-alcoholic-beverages-market-research-report.html .
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